Social Media Marketing can play a big part in generating leads and awareness of your small business. Like most things in life, you get better results when you plan, or create a strategy as it enables you to ensure you are reaching your ideal prospects. So how do you create a strategy for your small business social media marketing?
Select the right social media manager. Along with picking someone who has time to dedicate to social media, you have to pick someone who has the appropriate skills. We could devote an entire post to identifying the factors that go into making a good social media manager, but basically you want someone who knows your message well, is comfortable with technology, is supportive of others, and is a good writer. Of course, they should be trustworthy and consistent, after all, they now have your brand in their hands. Your intern might have 1,000 friends on Facebook, but if your company’s social media ‘voice’ suddenly changes at the end of the semester, or is only present a couple hours a week, you’re not going to get results.
For those of you that are fairly knew to marketing on Facebook it is important to understand that there are two types of pages on Facebook. You can have a profile and you can have a fan page. A profile is all about you, who you are, what your likes and dislikes are and is not about business. Your business is housed in a fan page. Fan Pages are where business is done and a fan page is where you should do the majority of your marketing. A profile should be more about what you like and are interested in and used as a vehicle for driving people to your fan page. Drive traffic to your fan page from your profile, and then sell to people on your fan page. People who like your fan page are pre-screened as people interested in what you are selling, greatly increasing your buying rate.
These days there are various media which can be used for marketing. You might be aware of the popularity of social media for marketing purposes. If you want to utilize the social network media to the fullest extent for your business then you can follow proper social media for startups tips.
The speed at which information travels on the internet is a great advantage to you. With email, the information you want to pass on to your clients gets there in an instant. This means that the response time is also shortened. Your clients can quickly log on to your site and purchase a product you talked about it in just a few minutes. Not only is email fast, it is also cheap. It is 78% cheaper to send out an email newsletter than it is to have a paper based version of the same thing. This means that email marketing is great for your pocket.
C. Similar businesses. What can you learn from them? It doesn’t matter if you compete you will be better at some things and maybe they will be better at social media for startups other things.
Start the excitement through your family and friends by emailing them through your Myspace, Friendster and Facebook accounts. The easiest method to initially tell others is by person to person. Supply each individual having a number of points about what you are doing, or what it’s you’re promoting, and why it is great and important.
Though learning SEO on your own is quite possible, if you are planning to really get your website ranks up, experimenting with SEO can be dangerous. For a newbie, it would be very easy for you to end up getting yourself marked by Google which may destroy all of your efforts. For you to get the best results in a short period of time and see your rankings go up in no time, it would be best that you hired a professional SEO to do the job for you.